Election Advertising using Search Engine Marketing

September 9, 2008 at 12:13 am 1 comment

I launched another new venture today. This one is called Direct Voter (www.DirectVoter.com). Direct Voter provides search engine advertising for election campaigns.

Direct Voter Logo

Right now, there is a near perfect storm for elections in North America. The US elections are set for November 4. Canada votes 3 weeks earlier in its Federal Election being held on October 14. The media and the blogosphere is abuzz (here, here, and here) with the Obama campaign and its ability to use social media and the internet to control the message as no candidate has ever done before [I think someday there would be a great university paper comparing Obama’s use of Internet marketing with JFK’s use of television marketing, but I digress].

Much like that described here by Joshua Stylman at The Huffington Post, Direct Voter equips a candidate seeking public office with fully-managed paid search campaigns. The search campaigns encompass all major search engines and use keyword sets that are built around opponents, political issues, geographic profiling, and local/election keyword combinations. The end result is that the candidate receives great brand exposure on his or her name as well as engaged clicks through to the election website.

Search engine advertising for election campaigns comes at a price point that provides a far greater return on investment than most traditional forms of marketing (including direct mail, lawn signs, postcard drops, and most assuredly TV and newspapers). With search engine advertising, you also get brand exposure for free. This is because with the millions of searches that occur in your community, your ad will appear. But you only pay when someone clicks on your advertisement.

I must have been focused too closely on the economic impact of search marketing as I didn’t see what may be the greatest benefit of this medium (until my wife pointed it out). Unlike direct mail or postcard campaigns, advertising your candidacy on Google, Yahoo!, MSN, etc. has zero environmental impact. What better way to show the voters that you are concerned about the environment than with environmentally-friendly marketing.

Anyhow, if you know anyone who is presently running for office (or is considering a challenge in the not too distant future), direct them my way… or at least… send them over to DirectVoter.com. It sure would be appreciated.

Entry filed under: Cool Companies, Incubation, Trends. Tags: , , , , , , .

Golf Course Calendar Feeds at TeeTimes.net Optimizing TeeTimes.net for Search Engines

1 Comment Add your own

  • 1. sandrar  |  September 10, 2009 at 3:53 pm

    Hi! I was surfing and found your blog post… nice! I love your blog. 🙂 Cheers! Sandra. R.


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