Posts filed under ‘Questions’

Is IBM building a SPAM list using Jigsaw?

I had to share this email that I just received from IBM…

*****

Dear John,

We are pleased to have found your business contact information on Jigsaw (www.jigsaw.com), an online directory of business information. We think that your business is a valuable contributor to the technology industry, and we look forward to sharing valuable insights, information and offers with you that can help drive your business forward. There is nothing you have to do to take advantage of this opportunity. If for any reason you prefer that we not share information we think will be valuable to you and your business, you can also choose to opt out from IBM communications.

Sincerely,
The IBM Marketing Team

You may also mail a written request to IBM at:
IBM DMC, 777 E . Wisconsin Ave., 31st Fl., Milwaukee, WI 53202

******

Now is it just me, or am I reading correctly that good folks at IBM Marketing have decided that a good way to build an email list is to pull it off a public directory and opt me in to more communications. I’ve read Todd Watson’s blog before, and I wonder if he would approve (Todd is the Social Media and Search Marketing Manager, IBM Software Group).

Part of me wants to think that IBM would not do such things, so I did trace the route on the link. It goes to a domain “IBM-jgs.com” which is either IBM or a person involved in copyright infringement. The domain is registered to ClickMail Marketing of Foster City, California.

In any case, I wanted to post and hopefully hear back from either IBM or ClickMail clarifying their business practices.


April 9, 2010 at 9:34 am 1 comment

Optimizing TeeTimes.net for Search Engines

This is more of an open pondering on my recent TeeTimes.net project, you know… the one that enables golfers to book golf course reservations from the golf course down their street, or around the world.

I am now in the midst of optimizing the site for search engines. I have submitted to Yahoo! Directory, DMOZ, Best of the Web, eLib.org, Lii.org, and a few others. I have been StumbledUpon and ‘slurped’ by Delicious. I have even retained an SEO rep to help me source some highly-relevant links … the white hat way.

But here is my question. I have just received a link from a legitimate site that has a PR8 ranking (It is a very well known and respectable site and the content that was created for me on this site is keyword rich). The thing is, given the very nature of the site and the products that I am offering, I am confident that I could get multiple links from this same site (let’s say… 1 per week). Each link is on its own page whereby the only external link goes to the TeeTimes.net website. So does the math for the search engines and page rank work like this:

“1 site, 1 page, PR8 rank, 1 link”

equals…

“1 site, 2-10 pages, PR8 rank for each, 2-10 links”

In other words, is 1 equal to 10? And will it help book golf tee times for those who are looking for the golf course down the street?

John

[EDIT: And before you comment on it… yes I know that having 10 sites, each of which has a PR8 link is better.]

September 11, 2008 at 5:29 pm Leave a comment


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