Posts tagged ‘miss604’

Northern Voice 2009 – Thoughts and ponderings

EDITED POST …  2-days later …

My first Northern Voice conference is about to begin. I am here thanks to DreamBank (thanks Dawn!). I haven’t been back to UBC for years, having left the campus in 1995 (degree in Enlgish and Arts History). I will attempt to live blog as I come across interesting points, or meet interesting people.

Sitting next to Benson Wong for Stewart Butterfield’s keynote address. Benson is the IT manager for Sutton Group Realty.

Interesting little ramble about identity and the web from Stewart. I have been listening to the audio book on the drive in for Gladwell’s The Tipping Point. Need to think more about the power of community and the concept of an idea “tipping”. Hmmm…

Stewart is talking about ubiquity of devices enabling community. I wonder what came first, the desire to be part of the community (and thus the use of the device), or the device itself? I hope I can learn later if this is why I am Twittering? Did I get a Twitter account because everyone else that I am aware of is starting to Twitter, or am I Twittering for my ventures (www.Twitter.com/SMSTexts and www.Twitter.com/GolfTeeTimes) because there is actually utility in there somewhere. Hmmmm.

UPDATED on Sunday, 2 days after I started “live blogging” the conference.

Well I learned something about myself in the past couple of days: I absolutely suck at Live Blogging. Let’s see… I got a few points down during the opening keynote, and then failed to blog anything else for the entire day. I think this actually reminded me of my experience at UBC [dripping irony] and my classes there. At the end of every term, when I would go back and review my notes for an exam, I would have page after page of single item “notes” for an entire class. The note would read: “Important to remember about Goya’s etchings that you need to remember is that” … and that was it… Oh sure, I may have underlined the word “important”, but rarely would I have finished my thought.

I guess my learning style is what you would consider participatory. I listen, I ask questions, I engage, I synthesize. But for the life of me, I can’t multitask and write down what the presenter was saying. Oh well.  Stick to your knitting as they say. For those that wanted realtime commentary, you should have paid attention to one of the following blogs:

Hummingbird604 or Miss604.

I will offer my thoughts on the event in a separate post.

February 20, 2009 at 10:29 am 1 comment

Dreambank.org launches a marketing dream

I attended the official launch party for Vancouver-based Dreambank.org tonight. Congrats to Dawn Bowles and her team for turning this dream into a reality. In their words…

DreamBank.org is about helping dreams come true and doing it in a way that helps the planet and important social causes. Instead of giving gifts that, although appreciated may not really be wanted, with DreamBank you contribute to someone’s dream. As well as helping fulfill a dream, your contribution helps spare the planet some of the nasty side effects of manufacturing and packaging unused gifts. Plus your gift automatically generates funds that are given to important social causes.

What intrigues me about this opportunity as a marketer is one that may not be self evident, but it was a driving force behind Stepcast when I was running this circa 2001. The concept of a wishlist or gift registry (which, when you distill it right down, is exactly what Dreambank is… but with a social conscience) is a marketer’s dream. If marketing is about getting a customer’s attention and getting them to raise their hand, this is what happens in the registry.

Consider a few of the most recent dreams that you see posted on Dreambank. Andrew Halt posted his dream/raised his hand and said he wants to go “heli hiking in the rockies”. I wonder what Canadian Mountain Holidays would pay to be able to contact Andrew? I assume that their marketing budget is pretty standard and that they would be willing to pay anywhere from $50 to $100 per lead. After all, they are doing search marketing for phrases like “heli hiking” [sorry… I clicked on your ad, but I’ve linked to your site, so hopefully you can forgive me]. In Andrew, the marketing effort is done. Now all they have to do is nurture the relationship over a period of months (or years) and then they will have a customer.

Then there is Rebecca Bollwitt of Miss604 who dreams of the bright lights of Vegas and BlogWorld. I wonder what they spend on their marketing budget trying to convince people to come to their conference? Do you think they want to do everything they can to help Rebecca (or her friends and family) make her dream come true?

In any case, the concept behind Dreambank is solid. I don’t know where the longterm vision holds for enabling this (if at all), but it really could become a marketer’s dream.

NB. For those interested, they prompted all of us who attended to add our own dream. I was initially going to try for something simple and realistic, but instead I opted for something more unlikely. But one can dream.

July 11, 2008 at 1:19 am 1 comment


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